Artifact Rebrand
In the history of commerce, consumers have never had as many ways to engage with brands, brands have never had as much data about the customer journey, and customer service expectations have never been higher. In short, it's no longer enough to merely respond to people's needs; you have to be able to anticipate them, before they become challenges.
And that's what Artifact does.
Serving a diverse mix of B2C and D2C e-commerce companies and B2B SaaS companies, Artifact helps its users understand what their customers are looking for — and predict friction points, feature requests, growth opportunities, and more. The secret: powerful technology and AI that analyzes and aggregates qualitative data to produce intelligent insights that are not only actionable, but that feel more human and connected.
But Artifact’s unique capabilities — authenticity, anticipation, action — weren’t resonating clearly in its brand.
As a company that pivoted from building qualitative research and data collection tools to pioneering new ways of helping companies bolster brand loyalty, Artifact partnered with Focus Lab to create a strategic look, feel, and story to match the deep value they bring to their users, and their customers.
It was an honor to collaborate with the Artifact team on:
→ Brand Strategy
→ Verbal Identity
→ Visual Identity
→ Brand Support
→ Web Design
Dig in to the full project in our most recent case study, you won't regret it.
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