Hypernatural: Logo

Enter your text here...A few years ago I drew a little bird for an exciting new sustainable apparel brand. Now that little bird is at Nordstrom & Fred Segal.

Fly little bird, fly. 

Founded by two reluctant fashion executives, who knew our industry must do better, @hypernaturalstyle developed some innovative ways to be more sustainable using natural materials. 50% of HyperNatural materials come from recycled or regenerated sources, the rest is Supima®, the best 1% cotton in the world, which is traceable down to their American-grown farms.

Hypernatural knows the future of fashion and materials is not polyester or petrochemicals – it’s nature. Check them out at hypernaturalstyle.com

Jim Kennelly
Brand Expert, Designer, Illustrator, Commercial Artist.

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